Indonesia Top Travel Place in the World


Nowadays, Indonesia is trying their best to get as many tourists as possible. That can be seen from its law related with the free tourism visa that can let you in as a traveler for a month or so. In fact, Indonesia has announced that they already added some other countries on the list that will make it more than 100 countries that can go inside Indonesia as a tourist. If you are thinking about going to Indonesia because of that reason, then you will need to make sure that you visit these places that can be considered as the top places in Indonesia that you need to visit.

The first one is the diving spot in Bali Island. For your information, Bali is very famous for its beaches and diving spots. However, if you are looking for the best spot to go diving, then Gili Trawangan will be the best spot that you need to go. That is because you can find a lot of floras and faunas under the sea in here. That way, you can simply take a great picture of the sea in this place. If this is your first time diving, then you will not need to worry since this place has a lot of spots that will suit many different diving levels and abilities of the tourists.

The second is the volcano in front of your eyes. Indonesia is the home of many volcanoes. In fact Indonesia is also known as the name of Ring of Fire. That is because you can find a lot of volcanoes from the very east of this country to the very west. Some of them are still active while some others are considered as the sleeping volcanoes. If you are thinking about the best place, then you can pick almost anything since many of them have a great volcano views. However, if you are looking for something greater than the others are, then you will need to go to east of Java to find the blue fire. The blue fire from this volcano will surely amaze you, especially at night.

The next one is the great landscape and wildlife views. This is one of the best that you can get if you love nature a lot. That is because Indonesia has a lot of natures that will amaze you. You just need to travel somewhere that has that kind of nature and wildlife. For example, you can hike on Argopuro Mountain to
find even the wildest panther on your way to the summit or the most beautiful peacock on your way down to the base camp. If you are looking for the mini version of Amazon, then you can find one in east of Java on the artificial forest that consist a lot of wildlife living on a nature that looks totally the same like the
nature where they live. That kind of experience can surely be one nice thing to have during your travel. So, what do you think about travelling to Indonesia?


Target Holiday Wish List

Target wanted to enhance its Holiday Kids Gifting print catalog and upgrade the tradition of wish-list making to create a multichannel wish list experience for moms and kids. The brand developed an app with a 3D animated game-like experience in which kids could build wish lists and send completed lists to Santa. Meanwhile, Moms could access wish lists and share them with relatives, and the list would automatically adjust when relatives bought toys, much like a wedding or baby shower registry. The app also had an augmented reality function for in-store wish-list making. This was the first time Target launched an app for the holidays, and the limited initial launch generated nearly 75,000 downloads.


Objective and Context

The strategic objective was to upgrade the Target Holiday Kids Gifting print catalog into an enhanced digital wish list experience that enabled multichannel conversion for mothers of young children. The app aimed to increase engagement with both mothers and children by putting a modern spin on traditional wish-list making while also increasing brand awareness and spend throughout the holiday season. The overall campaign goal was to make Target and the preferred holiday destinations over competitors such as Toys ‘R’ Us and

Target Audience:

The Target audience for this campaign involved two groups: moms and kids. The brand focused on “Millennial Moms,” who were not defined strictly as Millennials but as digitally-connected Moms with children in the preschool to tween groups. Target understood that Millennial Moms were budget-sensitive, deal-driven, and highly mobile, often relying on technology for shopping needs. During the holidays, their kids were their main motivation. Moms were seeing the season through their kids’ eyes and aspiring to create unforgettable holiday experiences.

The “Kids” audience were all digital natives. While Mom was asking for the list, kids were driving the list content. Because younger kids would want everything, the list would be useful to help narrow items down for Mom. For older kids, the list could be used to tell Mom exactly what they wanted. Target knew that the kids segment was a large and growing focus, and that the brand tended to see a drop-off when kids got older and their tastes grew more specific, especially in the areas of sports equipment and fashion. For this reason, Target focused on kids ages three to 14, with a particular focus on ages four through 10. A large part of the goal was to provide content and choice for this range of ages within a cool digital experience so that the brand could capture the audience at a young age and maintain their interest as their tastes matured.

Creative Strategy:

Target wanted to make it easier for parents to create, manage, and share their kids’ wish lists over the holiday season. The solution needed to modernize wish-list building, which traditionally involved circling images in print catalogues or cutting and pasting, into a digital experience that could be easily managed and shared by parents. The experience would leverage Target Registries technology so that lists could be shared in-store and online, and also update automatically as items were purchased, in the same way that a wedding or baby shower registry would work.

Target also took into consideration the fact that kids’ wish lists are the engine that drive holiday shopping for moms. Managing the list can be complicated, and therefore a source of stress for parents. Moms delegate the list to family members, track and compare prices, choose retailers, and add in surprise gifts for their kids. Mothers share lists in different ways, from analog written lists to emailed product links to kid-created Pinterest boards, depending on the participants’ digital savvy. The solution needed to be as easy as pencil-and-paper list making, but offer other benefits, such as savings, one-stop convenience, and some surprise and delight for mothers as well.


Overall Campaign Execution:

The solution was a dual mobile app experience, half of it a fun and engaging list-making game for kids and the other half a clean, simple interface where mothers could organize, edit, and share the lists. In the game experience, kids were invited to visit the Target Toy Factory with Bullseye, Target’s holiday mascot, which featured 3D-animated rooms, avatar characters, drag-and-drop wish list creation, a letter to Santa, and even an augmented reality experience launched by the Target Holiday Kids Gifting catalog. Once lists were created, parents had secure access to their kids’ lists that allowed them view, edit, and share lists with friends and family. And, since the wish list was backed by Target Registry functionality, lists were also searchable in-store and on, and gift purchases could be removed from the master list throughout the holiday season.

The mobile channel was chosen as the most appropriate channel for this app based on findings about the key audiences and cultural insights surrounding the holiday season. The audience of digital natives (kids) were already familiar with mobile interaction by the time they were a year old. The iPad was also the perfect size for the game and often used by mothers and kids, especially on the go. Kids had already used mobile devices for entertainment, education, skill-building, and creativity, so an e-commerce app packaged in a game-like experience would feel familiar to them. And Target’s audience of Millennial Moms used their phones frequently to organize multiple lists and tasks. A mobile app was also the smartest way to translate the more analog brand experiences, including in-store shopping and print catalogs, and create a bridge to that would keep mothers and kids engaged


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In search of Key Drivers of Indonesian Empowerment

The International Indonesia Forum is a non-profit multidisciplinary community of scholars from Indonesia and beyond. Our goal is to promote the free exchange of ideas and diversity in the academic discourses regarding various aspects of Indonesia, including but not limited to its culture, economy, history, legal system, and politics.

Indonesian society is a mosaic of elements, all functioning in their own right and embedded in their own specific contexts. This complex structure comprises of various actors who, by managing the resources at their disposal, contribute to an empowerment of Indonesia. In reaching their individual goals, each of these actors controls and uses various resources—including, but not limited to, leadership, motivation, business and financial resources—and thus contributes greatly to the success of any undertaking in Indonesia.

For the 9th IIF conference, the theme will be the various forms of actors of Indonesian empowerment in sourcing projects undertaken in Indonesian society. The effective use of resources serves to mobilize various forms of empowerment, and the drivers behind this mobilization are the core theme of the 9th IIF conference.

Once again, we call upon scholars of various disciplines to explore how actors of empowerment, through the use of resources, impact Indonesia in various fields and aspects (political, religious, social, cultural, regional, business, economic, education, communication, history, law, management, technology). We welcome the contributions of scholars working on various aspects related to this broad topic of resource use and empowerment to the 9th International Indonesia Forum, which will be held in Jakarta at the Atma Jaya Catholic University of Indonesia, from 23–24 August 2016.

Persons wishing to present papers at the conference are invited to submit a short CV and one-page abstract in electronic form (PDF or Microsoft Word) to Dr Frank Dhont and Christopher Woodrich at and, respectively by March 31, 2016. All abstracts must be in English, and papers will likewise be presented in English. Practical information regarding the conference is available here. Further practical questions can be addressed to the head of the Atma Jaya Catholic University of Indonesia local organizing committee, Rosdiana Sijabat, at For information on the 9th IIF International Conference and on the IIF’s previous conferences and publications, see